Babson College - Volume 80 Issue 1


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Forthcoming Papers

Volume 80 Issue 1

1. Coupons in context: Discounting prices or decreasing profits?
Priya Raghubir

2. Virtual store layout: an experimental comparison in the context of grocery retail
Adam P. Vrechopoulos, Robert M. O'Keefe, Georgios I. Doukidis and George J. Siomkos

3. Managing price expectations through product overlap
John T. Gourville and Youngme Moon

4. Scale modification: alternative approaches and their consequences
Adam Finn and Ujwal Kayande

5. The influence of redundant comparison prices and other price presentation formats on consumers' evaluations and purchase intentions
Rajesh Chandrashekaran

6. It's all at the mall: exploring adolescent girls' experiences
Diana L. Haytko and Julie Baker

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