Babson College - Volume 80 Issue 2


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Forthcoming Papers

Volume 80 Issue 2

1. The Effect of Multi-Purpose Shopping on Pricing and Location Strategy for Grocery Stores
Peter T.L. Popkowski Leszczyc, Ashish Sinha, and Anna Sahgal

2. Shopping with Friends and Teens’ Susceptibility to Peer Influence
Tamara F. Mangleburg, Patricia M. Doney, and Terry Bristol

3. Price-Matching Guarantees as Signals of Low Store Prices: Survey and Experimental Evidence
Joydeep Srivastava, and Nicholas Lurie

4. Product Category Determinants of Price Knowledge for Durable Consumer Goods
Hooman Estelami, and Peter De Maeyer

5. The Four Levels of Loyalty and the Pivotal Role of Trust: A Study of Online Service Dynamics
Lloyd C. Harris, and Mark M.H. Goode

6. The Influence of Online Product Recommendations on Consumers’ Online Choices
Sylvain Senecal, and Jacques Nantel

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