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Forthcoming Papers
Volume 80 Issue 4
0. Branding and Customer Loyalty: Avenues for Research
Dhruv Grewal, Michael Levy and Donald Lehmann
1. Customer Retailer Loyalty in the Context of Multiple Channel Strategies
David W. Wallaca, Joan L. Giese and Jean L. Johnson
2. Customer Satisfaction and Retail Sales Performance- An Empirical Investigation
Miguel I. Gomez, Edward W. McLaughlin and Dick R. Wittink
3. How Category Characteristics Affect the Number of Store Brands Offered by the Retailer: Model and Empirical Analysis
Serdar Sayman and Jagmohan S. Raju
4. Relationship Hindrance- Why Would Consumers not want a Relationship with a Retailer
Stephanie M. Noble and Joanna Phillips
5. Using Product Sampling to Augment the Perceived Quality of Store Brands
David E. Sprott and Terrence A. Shimp
6. Invited: Building & Sustaining Profitable Customer Loyalty for the 21st Century
V. Kumar and Denish Shah
7. Invited: Understanding Retail Branding: Conceptual Insights and Research Priorities.
Kusum Ailawadi and Kevin Keller
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