Babson College - Volume 81 Issue 1


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Forthcoming Papers

Volume 81 Issue 1

1. The Different Faces of Coupon Elasticity
V. Kumar and Srinivasan Swaminithan

2. The Impact of Brand Equity and the Hedonic Level of Products on Consumer Stock-Out Reactions
Laurens M. Sloot, Peter C. Verhoef and Philip Hans Franses

3. Effects of Pricing and Promotion on Consumer Perceptions: It Depends on How You Frame It
Peter R. Darke and Cindy M. Y. Chung

4. The Dimensional Stability of the Standards Used in the Disconfirmation Paradigm
Ronald W. Niedrich, Elena Kiryanova and William C. Black

5. Asymmetric Competition in Retail Store Formats: Evaluating Inter- and Intra-Format Spatial Effects
Óscar González-Benito, Pablo A. Muñoz-Gallego and Praveen K. Kopalle

6. Maintaining a Committed Online Customer: A Study Across Search-Experience-Credence Products
Yi-Ching Hsieh, Hung-Chang Chiu and Mei-Yi Chiang

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