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Forthcoming Papers
Volume 81 Issue 2
1. The Concept of the “Big Middle”
Michael Levy, Dhruv Grewal, Bob Connolly & Robert A. Peterson
2. Animating the Big Middle
Eric Arnould
3. Supply Chain Management and the Evolution of the "Big Middle"
James R. Brown, Rajiv P. Dant, Charles A. Ingene & Patrick J. Kaufmann
4. Succeeding in the Big Middle Through Technology
Raj Sethuraman & A. Parasuraman
5. The Organizational Ecology of Retailing: A Historical Perspective
Steven Michael & Sung Min Kim
6. Understanding Product Migration to the Electronic Marketplace: A Conceptual Framework
Manjit Yadav & Rajan Varadarajan
7. Customer-Oriented Boundary-Spanning Behaviors: Test of a Social Exchange Model of Antecedents
Lance A. Bettencourt, Stephen W. Brown, and Scott B. MacKenzie
8. Perceptions of Assortment Variety: The Effects of Congruency Between Consumers’ Internal and Retailers’ External Organization
Andrea Morales, Barbara E. Kahn, Leigh McAlister and Susan M. Broniarczyk
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