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Forthcoming Papers
Volume 81 Issue 4
1. Internet Versus Bricks and Mortar Retailers: An Investigation into Intangibility and its Consequence
Michel Laroche, Zhiyong Yang, Gordon H.G. McDougall and Jasmin Bergeron
2. Can Bottles Speak Volumes? The Effect of Package Shape on How Much to Buy
Sha Yang and Priya Raghubir
3. Effects of Low Price Guarantees on Consumer Post-Purchase Search Intention: The Moderating Roles of Value Consciousness and Penalty Level
Sujay Dutta and Abhijit Biswas
4. The Current and Future Sales Impact of a Retail Frequency Reward Program
Gail Ayala Taylor and Scott A. Neslin
5. Maximizing Earnings and Price Fairness Perceptions in Online Consumer-to-Consumer Auctions
Tracy A. Suter and David M. Hardesty
6. Consumers' Store-level Price Knowledge: Why Are Some Consumers More Knowledgeable Than Others?
6. Consumers' Store-level Price Knowledge: Why Are Some Consumers More Knowledgeable Than Others?
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