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Forthcoming Papers
Volume 82 Issue 2
1. Private label positionings: Quality versus feature differentiation from the national brand
S. Chan Choi and Anne T. Coughlan
2. Semantic cues in reference price advertisements: The moderating role of cue concreteness
Balaji C. Krishnan, Abijit Biswas and Richard Netemeyer
3. Offering low price guarantees to improve customer retention
Bruce McWilliams and Eitan Gerstner
4. The role of retailer interest on shopping behavior
Michael A. Jones and Kristy E. Reynolds
5. Do reward programs build loyalty for services? The moderating effect of satisfaction on type and timing of rewards
Hean Tat Keh and Yih Hwai Lee
6. Teenagers' use of alternative shopping channels: A consumer socialization perspective
Jason E. Lueg, Nicole Ponder, Sharon E. Beatty and Michael L. Capella
7. From fatwallet to eBay: An investigation of online deal-forums and sales promotions
Ram D. Gopal, Bhavik Pathak, Arvind K. Tripathi and Fang Yin
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