The goal of Journal of Retailing is to publish articles that significantly expand the current knowledge base about retail marketing. Retail marketing comprises the processes of retailing and supply chain management that serve the household consumer. To clearly delineate JR's domain, we must first define retailing--a business that sells products and/or services to consumers for their personal or family use. This definition includes the interface of retailers with both vendors and consumers, as well as other topics that impact retailers. JR's domain does not include topics or data sets where retailers are not involved or are only superficially involved.

     The following topics have been and will continue to be within the domain of research in retailing, and by extension, Journal of Retailing: consumer behavior, retail strategy, marketing channels, location analysis, the marketing mix, merchandise management, store and operations management, store atmospheric issues, and retail services.

     Other topics that go beyond the operational walls of a typical retailer are also appropriate for JR so long as retailing is the focus of the paper. Examples include: emerging technologies, multiple channel retailing, supply chain management, measurement and marketing science issues, relationships with third party service providers, public policy issues. See JR's Mission for more details.

     The Journal of Retailing is issued quarterly by the Leonard N. Stern School of Business, New York University, edited at Babson College and published by Elsevier Science.

     As of September 1, 2006 Jim Brown and Rajiv Dant have been appointed co-editors of the Journal of Retailing.  Jim is the Kmart Corporation Professor of Marketing at West Virginia University and Rajiv is the Frank Harvey Distinguished Professor of Marketing at the University of South Florida. New manuscripts should be submitted to them at JournalOfRetailing@mail.wvu.edu or  jr@coba.usf.edu   Revised manuscripts should be submitted to JR@babson.edu until March 1, 2007.