Publication Format

In preparing the manuscript for submission, the following format should be followed.  All text should be double spaced.

Title Page:
The title page should include the name, title, institutional affiliation, address, phone number, and e-mail address of each author. The date of the manuscript and any acknowledgments should appear on this page.

Abstract:
The title of the manuscript and a 100-word summary summarizing the article should begin the numbered pages (page 1).  Be sure to eliminate all author names on this page.

Text:
This page will be numbered two and the main text begins here. A brief orientation to the focus and intended contribution of your study should introduce your paper. Standard articles should be no longer than 40 pages in length; notes should be no more than 20, including references and graphics. Manuscripts over 50 pages in length may be immediately returned to authors for trimming.

Headings:
Primary headings are centered in upper case. Secondary headings are flush left in upper and lower case. With the exception of initial paragraphs in primary sections, the first line of each paragraph should be indented.

Style:
A concise style and minimal redundancy together enhance presentations. An emphasis upon the active tense is preferred. Issues set forth in literature review or methodology sections should be referenced subsequently only in abbreviated form. Data presented in a table or figure need not be described in detail within the text.

Equations:
Special care should be taken in the presentation of equations, the capitalization and italicization of algebraic symbols in order to be clear to the typesetter. Equations should be numbered with its number in parenthesis on the far left.  The equation itself should be center adjusted.

Spelling:
The manuscript should be subjected to both computer based grammatical and spelling review. Where spelling and hyphenation is optional, be consistent. Avoid the use of such expressions as operationalize and generalizability. Spell out numbers one through twenty in the text as well as the word percent.

References:
Reference citations should be placed in the text and consist of the cited author's last name and the year of publication, enclosed in parentheses, and without punctuation, for example (Hendon 1989). If the author's name appears in the sentence, only the year of publication should appear in parentheses, for example:
"...as suggested by Markin, Lillis, and Narayana (1976)."

References to multiple works should occur within one set of parentheses, separated by semicolons, as in:
(Mathis and Jackson 1979; Megginson 1985; Hershey 1971)

Where possible, references should appear immediately before a punctuation mark.

Reference List:
The list of references begins on a separate page and double-spaced. The first line of each entry is even with the left margin and subsequent lines are indented five spaces. Sort references by the first author's last name; multiple papers by the same author should be listed in chronological order. Use the examples below as a guide to reference style.

1.      Book:

      Levy, Michael and Barton Weitz (2004), Retailing Management, fifth ed. Boston, MA: Mcgraw Hill/Irwin.

2.      Journal Articles:

      Levy, Michael, Dhruv Grewal, Robert A. Peterson and Bob Connolly (2005), "The Concept of the Big Middle," Journal of Retailing. 81 (2). 83-88.

3.      Book Chapter:

      Parasuraman, A., Dhruv Grewal and R. Krishnan (2004), "Primary-Data Collection," in Marketing Research, Boston, MA: Houghton Mifflin Company, 156-192.

4.      Conference Proceedings Paper:

Westbrook, R. A. and Richard Oliver (1980), “Developing Better Measures of Consumer Satisfaction: Some Preliminary Results,” in Advances in Consumer Research, IX (A), Kent Monroe ed. Ann Arbor, MI: Association for Consumer Research.

5.      Unpublished Work or Working Paper:

Rein, Martin and S. M. Miller (April 30, 1984), “The Demonstration Project as a Strategy of Change, Mobilization for Youth Training Institute Workshop,” Columbia University.

6.      Websites:

Levy, Michael and Dhruv Grewal (2004), “Publication Format,” (accessed July 15, 2004),

[available at http://.babson.edu/Publications/JR/publicationformat.cfm].

Footnotes:
Footnotes should be used sparingly and only for the purpose of extending or clarifying the main text with respect to an interesting, but somewhat tangential topic. Otherwise, the material should be included in the main text. Footnotes, numbered consecutively throughout the manuscript, should be typed, doubled spaced, and attached as a separate page.

Tables and Figures:
Each table and figure is numbered consecutively in Arabic numerals and referred to by this number when discussing it in the text. The title should be centered and in upper and lower case. Table footnotes should be indicated by a, b, c, and so forth. Tables should be limited in size while still serving the purpose of the authors. Where used, it should be as simple as possible. For example, it usually is not necessary to include both frequencies and percentages. Numerous statistical findings, such as means, t-scores, significance symbols of other sorts, are best relegated to the tables.

Graphics:
Authors are responsible for completing professional-looking graphics. For materials such as graphs, charts, line drawings, or illustrations, we prefer that authors provide camera-ready copy. You may obtain such copy using suitable office suite programs such as Power Point and a clean, 600-dpi printer and the use of a lightly coated paper. The preparation of graphics by use of simple symbols available on word processors produces inadequate results. If you do not wish to submit camera-ready copy, a separate graphic file written in either EPS (encapsulated postscript), tiff (tagged image file format) or ps (PostScript) file may be submitted. A print from a graphics file must still be provided.

Final manuscript:
If a manuscript is accepted for publication, authors should send their final version electronically. These manuscripts must double-spaced to fit 8 x 11-inch paper using one-inch margins on all sides, and 12-point type. The electronic document must be in Microsoft Word or WordPerfect in Windows format. Submitted manuscripts must not exceed 50 pages in total length.

Executive Summary:
Authors must also provide an executive summary. However, this need not be included with the initial submission. This summary serves as an extended abstract for readers who wish to gain the flavor of an article prior to investing additional time in reading it. The review should highlight the major contributions of the article in an easily readable manner. The summary is ideally suited to point out interesting managerial, policy or social implications not touched upon within the main text. Executive summaries for all articles are printed at the front of the issue and will also appear on the journal's web page. They should be about two or three manuscript pages long.