The Editorial Office encourages authors to submit manuscripts electronically as PDF or Word format. Electronic submissions should go to: JournalofRetailing@mail.wvu.edu or jr@coba.usf.edu The procedures for the selection of articles for JR is similar to other refereed journals. The manuscripts are generally sent to three reviewers who are either members of the review board or ad hoc reviewers who are experts in one or more of the domains covered in the paper. The review process is "double-blind." All identification of authors and reviewers are removed prior to correspondence to insure that the paper is judged based solely on its contribution.
We are very motivated to facilitate the review process. Reviewers are chosen carefully on the basis of their expertise, insight, constructive comments, and timely reviews. The length of our review process compares favorably with other leading marketing journals. Reviewers are asked to return their completed manuscripts within 30 days.
We act decisively once the review process is complete. If a revision is requested, our instructions to authors are designed to move the authors toward a successfully published manuscript. In our notes to authors, we will emphasize reviewers' comments that we believe are most important to address. Every effort will be made to mediate conflicting reviewer comments. Our goal is not to send papers back to reviewers' for third round decisions.
In submitting a manuscript to JR, the author(s) vouch that the manuscript has neither been published, accepted for publication, nor currently under review at any other location. The author(s) also agree that the manuscript will not be placed under review elsewhere while the review process at JR is ongoing. If the manuscript is accepted for publication, the author(s) further guarantee not to withdraw it for submission elsewhere. If the manuscript is based upon data or other materials that have been published elsewhere, or under review elsewhere, the author(s) should submit for the editor's consideration a copy of these materials.