Marketing careerPOD
This POD includes students interested in the following tracks:
Advertising/Media
Public Relations
Consumer Products/Brand Management
Retail/Fashion
Click on one of the above areas to find potential Industries, Functions, Concentrations and Sample Job Titles within that area. Also included are Online Resources for the specific areas.
Once you learn more and decide to join this careerPOD you will have access to more detailed information and insights to these areas. To join the Marketing cPOD: log into Babson Career Connections and search for ‘careerPOD’. Apply to the Marketing cPOD for your graduation year.
Advertising/Media
Industries:
| Ad Agencies | Consumer Product Goods | Entertainment |
| Retail/Merchandising | Publishing | |
Functions | Account Manager/Executive | Advertising Coordinator | Traffic Manager |
| Media Analyst | Production Associate | Advertising Manager |
| Media Buyer | Media Coordinator | Media Planner |
| Copywriting | Project Manager | |
Relevant Babson Concentrations:
| Marketing | Strategic Management | Gender Studies |
| Literary & Visual Arts | | |
Online Resources:
MediaBistro: www.mediabistro.com
Ad Club of Boston www.adclub.org
American Associations of Advertising Agencies: www.aaaa.org
American Advertising Federation: www.aaf.org
Boston Interactive Marketing Association: www.bima.org
Public Relations
Industries:
| Public Relation Agencies | Consumer Products | Education |
| Nonprofit | Government | Hi Tech |
Functions:
| PR Coordinator | PR Associate | Event Coordinator |
| Corporate Communications | Personal Publicists | |
Relevant Concentrations:
| Marketing | Literary & Visual Arts | |
Online Resources:
Public Relations Student Society for America: www.prssa.org
Council of Public Relations Firms: www.prfims.org
Consumer Products/Brand Management
Industries:
| Retail/Fashion | Luxury Products/Goods | Transportation |
| Health/Beauty | Food | Licensing |
Functions:
| Brand Manager | Marketing Assistant/Associate | Product Development |
| Product Management | Research | Creative |
Relevant Concentrations:
| Retail Supply Chain Management | Marketing | Literary and Visual Arts |
| Quantitative Methods | Statistical Modeling | Economics |
Online Resources:
Promo Magazine: www.promomagazine.com
Retail/Fashion
Industries:
| Retail | Fashion | Luxury Goods |
Functions:
| Creative Design | Sales Analyst/Representative | Planning & Distribution |
| Buyer | Merchandise Planner | Licensing |
| Allocation Analyst | | |
Relevant Concentrations:
| Retail Supply Chain Management | Marketing | Literary and Visual Arts |
| International Business Environment | Quantitative Methods | Planning, Analysis & Control |
Online Resources:
Infomat: www.infomat.com
LIM: www.limcollege.edu/html/currentcareeropportunities.htm
National Retail Federation: www.nrf.org
Shop.org
Center for Retailing Studies: www.crstamu.org
Stores Magazine (Published by the NRF): stores.org
www.retail-week.com
The Fashion Group International: www.fgi.org/home.html
National Fashion Accessories Association: www.accessoryweb.com
Women’s Wear Daily: www.wwd.com
GENERAL MARKETING RESOURCES:
American Marketing Association: www.marketingpower.com
Careers in Marketing: www.careers-in-marketing.com
Publicity Club of New England: www.pubclub.org
New England Direct Marketing Association: www.nedma.com
