It’s no secret that Babson is an elite college with a global reputation for academic and entrepreneurial excellence. Measured by many meaningful metrics, Babson is consistently ranked among the world’s best business schools. That is, every metric except one: alumni giving participation.
The percentage of alumni who give annual gifts—the ‘participation rate’— is a widely used measure of alumni satisfaction with their alma mater, and it is one of many metrics used to determine national rankings. It also can be a factor when applying for financial support from foundations and other funding sources.
The percentage of alumni who make an annual gift to Babson remains much lower than you might expect: 20 percent. We're proud that this number has been rising for several years, but we still have work to do. Compare this with other schools that are frequently listed beside Babson in other annual rankings—schools with participation rates often exceeding 50, even 60 percent—and the challenge becomes clear.
A Babson degree is a hard-earned badge of distinction, and we think that the Babson participation rate should be a source of pride, as well.
Your participation—with a gift of any size—helps to build a critical mass of support that not only improves Babson’s worldwide rankings and reputation, but also fosters a culture of philanthropy among the members of the Babson community and its global network of alumni.