Zumba: Four Steps for Leading Innovation and Growth

By Bradley George

During the past two years, I’ve been researching Zumba®, the Latin dance-fitness program that now has more than 12 million participants in 125 countries. Part of the research has included in-depth interviews with co-founders Alberto Perlman and Alberto Aghion. (It’s worth noting that Perlman is a 1998 Babson graduate.)

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