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​The Marketing Team

The Babson College Marketing team consists of creative, seasoned industry professionals. The organization is comprised of creative services, integrated marketing, multimedia and interactive, Babson Magazine, institutional communications—including brand advertising, public relations, crisis c​ommunications, and presidential communications—and lifecycle marketing and communications staff which leads admissions, alumni, career services, development, and student experience communication efforts.

All marketing leadership serves on the Marketing Council to ensure coordination of owned, earned, and paid media, and consistency of the brand across the institution. The Chief Marketing Officer oversees the organization and leads the Marketing Council.

I. Leadership

Kelly Lynch - Interim Chief Marketing Officer
Kallan Lock-Durken - Marketing Assistant

II. Institutional Marketing and Communications

Atwater, Elizabeth - Senior Manager, Communications
Chmura, Michael - Director, Public Relations
Radicioni, Brianna - Manager, Public Relations
Sweeny, Shannon - Specialist, Public Relations
Tiedemann, Andy - Managing Director, Institutional Communications

III. Integrated Marketing

Brown, Christopher - Interactive Support Specialist
Cahill, Cathy - Graphic Designer
Catalano, Lauren - Senior Graphic Designer
Chan, Jennifer - Junior Graphic Designer
Crosskill, Mitch - Senior Copywriter
Feasey, Kristina - Manager, Marketing Project Management
Fields, Erika - Manager, Digital Content
Jolly, Melissa - Art Director
Lanthier, Kaitlyn - Brand Journalist, Integrated Content
Pearlman, Adam - Interactive Web Development Specialist
Kiley, James - Senior Editor
Regal, James - Associate Director, Multimedia and Interactive
Robock, Cheryl - Director, Creative Services
Schoenfeld, Wendy - Project Coordinator
Theoharis, Vanessa - Associate Director, Integrated Content Strategy
Valencia, Jen - Multimedia Producer
Zieff, Drew - Coordinator, Integrated Content

IV. Lifecycle Marketing and Communications

Cunningham, Lindsey - Manager, Student Experience Communications​​
Goldberg, Kathy - Advisor, Agency Relations and Advertising
Griggs, Danielle - Manager, Campaign Communications
Gordon, Stephanie - Senior Manager, Admission Communications
Hamilton, Tonia - Senior Manager, Strategic Initiatives
Lyons, Ga​rrett - Senior Manager, Marketing Data and Analytics
Magoon, Lindsay - Associate Director, Advancement Communications
Stupakevich, Jeff - Manager, Advancement Communications

V. Babson Magazine

Coco, Donna - Editor, Babson Magazine
Crawford, John - Senior Editor, Babson Magazine
Dornbusch, Jane - Associate Editor, Babson Magazine

VI. Executive Education Marketing

Blossom, Jordan - Marketing Coordinator, Executive Education​​​​​
Bruny, Michael - Digital Content Manager
Johnson, Kristen - Managing Director, Marketing