The Entrepreneurs: A true babson story Brand Campaign
Launched in March 2015, Babson’s institutional brand campaign, is designed to position Babson as the educator, convener, and catalyst of Entrepreneurship of All Kinds®. Our graduates embody entrepreneurship in action, and we're giving them center stage in The Entrepreneurs: A True Babson Story to showcase the impact Babson action stars are making in industries and organizations of all types in sizes in 114 countries and 50 states.
Babson is globally recognized for developing entrepreneurial leaders who create social and economic value in any context. These are the stories of today's action stars. Entrepreneurs who are at the forefront -doing, thinking, and creating. Entrepreneurs who all got their start at Babson.
See the impact they're making and their inspiring stories at action.babson.edu
Campaign Movie-Like Advertisements: Spring 2015
The Babson alumni who star in each respective video, tell their own unique entrepreneurial story in movie-like advertisements. Paid media in two primary markets, Boston and San Francisco, and two secondary markets, San Diego and San Jose, supports the campaign, and consists of print, online, radio, and out-of-home (airport, street furniture, elevator screens, and digital unit) channels.
Watch the Stories of the Babson Action Stars
Our print advertisements convey the message that our entrepreneurs of all kinds are taking their Babson knowledge and experience and putting it into action to make a difference in the world. These print executions were featured in publications in March 2015 and will run until May 2015. Some magazines include, Forbes, Fortune, Time, Sports Illustrated, The Week, Money, and Entrepreneur.
Bloomberg BusinessWeek Insertion
Banner ads were placed on an array of websites, including Boston.com, Boston Globe, and Bloomberg BusinessWeek. No-sound animated videos were also created, which ran on various websites as takeovers and at events in the Boston area.
Boston.com Homepage Takeover
In Boston and San Francisco, advertisements were placed in poster bollards, a type of street furniture, and at other high impact locations. Some installation locations in Boston include Back Bay Station, South Station, the Innovation District, the Boston Convention and Exhibition Center (BCEC) and on various digital screens around the city.
Boston Logan International Airport (BOS)
Airport advertisements were featured in San Francisco International Airport (SFO), San Jose International Airport(SJC), San Diego International (SAN), and Boston Logan International Airport (BOS).